The Simplicity Group of Companies

Simplicity Group Holdings

Simplicity Des Moines is a Principal office of Simplicity Group Holdings, a leading financial institution that specializes in providing independent financial professionals with best-in-class insurance, investment, and business development solutions. The organization is committed to supporting its Principal offices and their affiliated advisors in fulfilling their commitments to their clients and achieving their business targets through:

Premier Annuity, Life Insurance, and Wealth Management Solutions

Innovative Sales, Marketing, and Operational Strategies

Forward-Thinking Training and Education

Professional Execution and Support

By way of organic growth and the acquisition of top distribution and financial technology companies, Simplicity has become one of the largest organizations of its kind, with more than 200 team members and 13 offices, nationwide. Simplicity seeks to attract the industry’s best in advisors, leadership, talent, and future partners, so that it may continue to advance the way financial professionals succeed in business.For more information about Simplicity Group Holdings, please visit simplicitygroup.com.

Des Moines Leadership

Jon Davis
Principal

Jon Davis has nearly 40 years of experience in the life insurance and annuity industry. Davis was co-0wner with now-retired brother Trent Davis of Davis Life & Annuity,…

Jon Davis has nearly 40 years of experience in the life insurance and annuity industry. Davis was co-0wner with now-retired brother Trent Davis of Davis Life & Annuity, a life insurance and annuity IMO originally founded by their father Ron Davis in 1980 in which Jon Davis joined in 2002. Davis Life & Annuity became part of Simplicity Group Holdings in 2019, where Jon Davis currently serves as Principal Officer. Davis is a Fellow of the Society of Actuaries and holds a Bachelor of Science Degree in Actuarial Science from the University of Iowa. He and his wife Mary live in the Greater Des Moines area, close to their two children and granddaughter.

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