Simplicity Des Moines (formerly Davis
Life & Annuity) is a financial services firm
that focuses on life, annuities, LTC and
wealth management services in support
of growth minded agents and advisors,
offering industry-leading products,
services, business-growth tools, and benefits.


Annuities offer important protection benefits to clients as they prepare for and enter retirement. We have access to products such as:

  • Fixed Annuities
  • Fixed-Index Annuities
  • Multi-Year Guarantee Annuities (MYGA)
  • Single-Premium Immediate Annuities (SPIA)
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As one of the nation’s largest life insurance wholesalers, we provide access to the best products, including:

  • Term Life Insurance
  • Universal Life Insurance
  • Fixed-Index Universal Life
  • Variable Life Insurance

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We work with the top insurance carriers and make it easy to get contracted and choose the right products to address clients’ needs.

  • Licensing
  • Contracting
  • Case Design

Get Contracted